Narrative Intelligence
The capability to detect, analyze, and understand how stories and information spread across digital ecosystems, enabling organizations to identify threats and opportunities in the information environment.
Understanding Narrative Intelligence
Narrative intelligence goes beyond traditional social listening by analyzing not just what people are saying, but how stories form, evolve, and spread across communities. It combines AI-powered pattern recognition with human expertise to identify coordinated campaigns, emerging threats, and market opportunities before they become mainstream. Unlike sentiment analysis which measures tone, narrative intelligence maps the complete storyline ecosystem including actors, platforms, and influence patterns.
Related Use Cases
Related Terms
Coordinated Behavior
Patterns of activity where multiple actors work together, often covertly, to amplify messages, manipulate discussions, or create artificial consensus across digital platforms.
Early Detection
The capability to identify emerging narratives, threats, or opportunities 6-48 hours before they reach mainstream awareness, enabling proactive response.
Narrative Clustering
The process of grouping related conversations, themes, and storylines across digital spaces based on semantic meaning rather than simple keyword matching.
See Narrative Intelligence in Action
Learn how Logically's narrative intelligence platform applies narrative intelligence to protect organizations from information threats.