Narrative Threat
An emerging storyline or information pattern that poses potential harm to an organization's reputation, operations, market position, or stakeholder relationships.
Understanding Narrative Threat
Narrative threats encompass a wide range of information risks including boycott campaigns, regulatory backlash, investor concerns, employee activism, and competitive attacks. Unlike traditional crises that emerge suddenly, narrative threats often build gradually across communities before reaching critical mass. Early identification enables organizations to assess impact, prepare responses, and potentially mitigate harm before widespread awareness. Effective threat assessment considers narrative velocity, audience reach, and potential real-world consequences.
Related Use Cases
Related Terms
See Narrative Threat in Action
Learn how Logically's narrative intelligence platform applies narrative threat to protect organizations from information threats.