8 November 2024
Case Study: How a Leading Brand Managed an Outage Crisis
Imagine this: It’s peak demand, and your company’s platform—relied upon by thousands—suddenly goes down. Within minutes, frustrated clients flood social media, questioning reliability, transparency, and trust. The pressure mounts, headlines emerge, and industry insiders begin to weigh in. Your PR team scrambles to assess the damage, but traditional monitoring tools only catch mainstream reactions—leaving blind spots on forums, industry groups, and niche platforms where theories are brewing. With