Social Listening
The practice of monitoring social media channels for mentions of a brand, competitors, products, or relevant topics to gather customer insights and market intelligence.
Understanding Social Listening
Social listening provides foundational awareness of public conversations but differs significantly from narrative intelligence. While social listening tracks what is being said (volume, sentiment, topics), narrative intelligence explains why narratives form, how they spread, and what they mean for the organization. Social listening tools typically focus on mainstream platforms and aggregate metrics, while narrative intelligence provides deeper analysis of storyline development, actor networks, and predictive trajectories.
Related Use Cases
Related Terms
Narrative Intelligence
The capability to detect, analyze, and understand how stories and information spread across digital ecosystems, enabling organizations to identify threats and opportunities in the information environment.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, categorizing content as positive, negative, or neutral.
See Social Listening in Action
Learn how Logically's narrative intelligence platform applies social listening to protect organizations from information threats.