How We Help
Why Narrative Intelligence Matters
Crises don’t escalate because of facts alone — they escalate because of interpretation. In moments of uncertainty, audiences assign blame, intent, and credibility in real time. Competing narratives emerge around responsibility, competence, and values, often before official statements land. These narratives shape public reaction, employee confidence, regulatory scrutiny, and long-term brand trust. Teams need visibility into how a situation is being understood as it unfolds, not after sentiment hardens.
Why Logically
Logically maps how crisis narratives form, spread, and shift across platforms, languages, and communities. You see which interpretations are gaining traction, who is driving them, and how framing evolves in response to statements, actions, or silence. Our platform connects narrative signals to decision points — helping communications, legal, executive, and security teams align around what matters most in the moment, with evidence-backed clarity rather than instinct alone.
